The growth rate for use and uptake for older Millennials and over 35s is significantly lower as outlined in the chart below: In the US, more than 50% of 18-24 year olds are using Snapchat at least monthly, and that is growing steadily. Understanding the platform and how it can be used can help communications professionals to advise on Snapchat strategy and explore the possibilities of using it creatively in their organisations. I downloaded the app eons ago and felt like it was clunky, frustrating and unintuitive.Įventually, I realised it was time to swallow my pride and do some learning.Īs frustrating as it might be, Snapchat is one of the fastest-growing platforms for young people, so it’s important to for digital marketers of all ages and backgrounds to feel empowered in using it at least in a personal manner. I’ll admit that I was one of those late-adoption grumpy anti-Snapchat people. For late adopters, Snapchat can be a confusing social media tool.įorget about integrating Snapchat into your organisation’s overall marketing strategy, many people don’t even know how to use it personally.

What is snapchat used for